Framing: How are we solving the problem?

The Framing phase is our opportunity to apply learnings from Discovery to rapidly explore a viable solution to the problem; We do so by generating ideas and prototypes that we validate with end users to inform, guide and prioritise product features.

Core Team

At a minimum these roles must be in place prior to the start of the Framing phase and available throughout.

Role Purpose
Product Owner I represent the business
Product Manager I focus on understanding the business needs
Product Designer I focus on understanding the user needs
Technical Lead I focus on understanding the technical needs

Note: Other key business or technical contributors may be included as the core team deem to be appropriate.

Workshops

Ideation:

User Validation:

Product Features:

Technical Design:

  • Architecture
  • Non Functional

* Pre-req work must be completed prior to start of the D&F

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