Personas

Objective

Define a set of fictional characters representative of your most important user of the product.

Workshop

Tasks:

1. In pairs* create a persona by using the 'Persona Sheet' to capture:
   • Name & Illustration
   • Demographics
   • Behaviours
   • Pains & Gains
2. Each pair presents their persons to the group and adds to a shared space (i.e. whiteboard)
3. Group to discuss correlations between the personas
4. Group to consolidate personas into a single persona for your most important user
   • Multiple personas may be relevant if there the most important user contains segments
   • Persona to be validated and/or refined post user interview

*Pair up each member of core team with a member from the local on-site business team (as they hold the relevant knowledge)

Persona Sheet:

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