Competitors
Objective
Gain insights into competitor products.
Workshop
Tasks:
- Product Owner or appropriate stakeholder presents lightening demos on their top 3 competitors
- Nominate a participant to draw a 'Competitor Assessment Board' and scribe on it for the next step(s)
- Group to discuss competitors by focusing on:
- Offerings
- Strengths vs. Weaknesses
- Differentiators
Competitor Assessment Board:
Recommendations
| Guideline | |
|---|---|
| Co-located | Preferred |
| Time Allocation | 1-2 hours |
| Pre-req | Product Owner collates competitor material |